Published: 17 February 2015
Klipdrift is a part of the South African identity and these copy driven campaigns won their share of awards through the years. I worked closely with art director Anthony de Klerk (amongst a few others) over an extended time period and his ability to continually come up with host of new good ideas is impressive.
He is the "Met Eish" originator. If you visit the Klipdrfit Brand Home in Robertson you can see an extensive collection of this work which has made its mark in South African advertising.